Tesla Poaches Apple Recruiting
Tesla slides away Apple's recruiter Ms. Cindy Nicola.
It does not really look like that the battle between two Silicon Valley giants that are transforming the world is not likely to come to an end so easily. The electric car giant, Tesla Motors Inc. has taken a major stride that is likely to hurt the sentiments of Apple Inc. The head of corporate recruitment at Apple, Miss Cindy Nicola has been poached by Tesla as the Vice President of global recruitment.
This is the first month where Ms. Nicalo has started her job at TSLA as reported by her LinkedIn profile. Ms. Nicola has a history of being associated to big firms. Before joining Apple, she was working for the video game giant, Electronic Arts (EA).
Apple and Tesla have been in a constant state poaching each others employees since the past 12 months. As reported by 9to5mac, Lauren Ciminera, the head recruiter at Tesla Motors was hired by iPhone maker to work on the company's 'confidential' project.
The competition is likely to get more complex since it has been rumored that Apple is currently working on Titan- its electric car. As the reports suggest, the car will make its way to the masses in 2020 and will be the first iCar. In order to make this happen, Apple is vigorously recruiting new creative minds associated with the automotive sector.
In order to stop Tesla (TSLA) employees from joining Apple, Mr. Elon Musk the chief executive officer of the company will offer a starting bonus of $250,000 with an increase in salary of 60 per cent.
According to Musk, he has already taken 150 Apple employees on board which is said to be the highest number so far. Doug Field, the head of Mac hardware was also poached by the electric car maker.
Mr. Musk at this point is not concerned with Apple entering the industry and welcomes them on board in the auto business. He concluded by saying that his company has poached 5 times more employees than Apple has done.
This clearly indicates that the battle between the two industry giants has now come to its extreme point where both are trying their best to deprive each other from talent at any cost. The future of the automotive industry is likely to be fueled with competition and rivalry. Both the companies need to concentrate on their products as well in order to have substance to this rivalry.
