John Chen Believes That The Next Few Years Are Crucial For BlackBerry

BlackBerry is stumbling but it will redeem itself believes Chen.

BlackBerry Ltd (BBRY) has been stumbling since a while now where nothing has helped them achieve stability. BlackBerry stocks experienced a 6 per cent decline this year creating distress amongst investors. However, the chief executive officer of the firm believes that this misery is not likely to end and the coming few years will be equally tough as estimated.

Before Apple had launched its flagship smartphone, BlackBerry was one of the biggest smartphone manufacturers across the globe. This also continued in 2008 where BBRY was reigning at almost half the smartphone market in United States. This was almost a year after iPhone made its debut and Android was just launched.

However, it now turns out to be a race between Apple and Samsung. Earlier there were only two companies that governed a major chunk of smartphone business namely Nokia and BlackBerry. During the early 2000s, the consumer and corporate sector were both dependent on these brands. However, now things have changed drastically where only a negligible chunk uses these brands globally.

The company was initially led by Thorsten Heins who was the chief executive officer of the firms. But since the past 18 months, Mr. John Chen has taken charge and wishes to alter the fate of the firm.

Chen is extremely optimistic about the firm where he is positive that the company will be generating profits soon. However, there is one domain that the company can easily conquer that is privacy in the enterprise setup. Therefore, the company is taking adequate actions to reign over this market.

Currently, there is immense pressure on John Chen where he has only been in charge of the firm for the previous two years. But critics and investors already expect a major turnaround. However, Chen is already worried about underperforming.

"Right now, I know it's impossible," Chen mentioned to the Business Insider. "I should leave now because if I stay longer, it will be on me. But it will work."

Chen is extremely optimistic and believes that "I'm not too concerned about how tough this is.” He further added, "Sometimes things are so bad that you find out over time that you laugh at it, but you get up and run again."

He believes that when undertaking such tasks, issues and obstacles are natural it’s how you overcome that actually matters.